"Do not be embarrassed by your failures, learn from them and start again." - Richard Branson
I hope he espoused that from his private island. If so, it kinda puts in perspective the differences in the scope of "failures" from one person to another. And THAT leads me to Karl Urban. First off, I'm a fan. I think he's great as "Bones" in the new Star Trek flicks. (See, I CAN be positive). BUT... Mr. Urban is light-years off the mark when it comes to his take on why his remake Dredd was dead at the box office. Here's what he told CinemaBlend.com:
"Dredd represented a failure in marketing. I saw the tracking of that film weeks before it came out and the fundamental problem was no one knew it was being released."
Um... What? I'm about as causal a comic book fan as they come. But even I knew Dredd was coming to a theatre near you! C'mon Karl, it was widely publicized and you know it. Let's not get away from the REAL reason why your remake of Judge Dredd took a nose dive. Here's a spoiler alert - it's the same reason Robocop, Total Recall and Conan also failed.
"Success and failure are equally disastrous." - Tennessee Williams
But what if you succeed in failing, Tennessee? Because that is.. with very, very few exceptions.. what remakes, reboots and re-imaginaings of films have and continue to do. It's not from a lack of publicity. It's from a lack of caring. Why? Because we've been there... done that. Poor Karl is drinking the same Kool-Aid as the execs who greenlit his flop. So, please stop. Dredd has fanatical fan support. So much so, they're calling for a sequel to be made! They won't go see that one either... but they want it to be made! I say again.. they're fanatics.. and they DID NOT want to see it.... again. Stallone took care of that years ago. By the way... heard much positive buzz on Ghostbusters or The Magnificent Seven? Hmm.... I wonder why not?! - MO